Example training course in Election Research and Election Campaign Design

Each session is either a morning or afternoon, duration approximately 3 hours, with a break half way. The majority of sessions will comprise both a taught/lecture component (first half), and a practical/ seminar/case study component (second half ):

Session 1 The Campaign Trial: the good, the bad, and the ugly

Session 2 Case Study: We have a problem

Session 3 Research, Research, Research: Know who you’re talking too

Session 4 From data to theory to practice

Session 5 National Versus Local: similarities and differences

Session 6 Coherence and consistency of communication

Session 7 Creative versus scientific approaches to campaign designs

Session 8 Influence and persuasion techniques for campaigning

Session 9 Qualitative and Quantitative Analysis for Campaign Planning

Session 10 Winning the electorate’s hearts and minds

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Example training course in Public Opinion Surveys on Government Performance

Each session is either a morning or afternoon, duration approximately 3 hours, with a break half way. The majority of sessions will comprise both a taught/lecture component (first half ), and a practical/ seminar/case study component (second half ):

Session 1 The reasons for and pitfalls of studying government performance

Session 2 Public Policy and its discontents

Session 3 Approaches to measurement and designing surveys

Session 4 Analysing surveys

Session 5 The Quantitative vs. Qualitative debate: which to use for government performance?

Session 6 Example surveys, strengths and limitations

Session 7 Designing a survey

Session 8 The importance of power and effect size

Session 9 Validity and reliability

Session 10 Reporting data