SCL Training & Capabilities and the Behavioural Dynamics Institute offer training courses in the BDi Methodology and behavioural research to a wide range of organisations, militaries and governments worldwide.

The result of the academic work, the field trials, and successful implementations of the methodology has verified the BDi approach to Influence and Strategic Communications as powerful and robust, and has demonstrated its applicability in the military, social, governmental and political spheres. SCL Training & Capabilities provides training in the BDi Methodology, the correct deployment of which by trained practitioners ensures four critical outcomes:

• The precise identification of the optimal audiences with which to communicate.
• A measurement of the degree of ‘difficulty’ in communicating with any audience.
• The determination of the optimal approach for communication with different audiences.
• The communications or triggers that will effectively and measurably change an audience’s behaviour.

Consequently, the BDi Methodology for Strategic Communication is an essential capability for any modern-day communication effort. In addition, due to both its academic research and its extensive experience in conducting field research in different cultural settings, including conflict areas, SCL has become a sought after trainer in areas such as Social Science Research Methods, Opinion Surveys, Election Research for Campaign Design, Public awareness and Media campaigning, and the Study of Poverty and Violence. In addition, SCL has a strong working relationship with consultants in Security, Negotiation and Mediation, and Crisis Management, who also provide subject matter expertise to SCL.

The links on the right hand side cover some example courses that SCL can provide to practitioners in the Defence, Social, Commercial and Elections domains. Please note that tailormade courses are available for specialists.

For more information please email trainingcapabilities@scl.cc